Aug 21, 2012
New Zealand Winegrowers, the industry body representing about 1,000
growers and 700 wineries, said annual exports rose by 8% even as the
high kiwi dollar reduced profits.
Exports rose to $1.12 billion
in the 12 months ended June 30, according to NZ Winegrowers annual
report. Sales (export and domestic) increased 10% to a record 242
million litres. International wine sales have increased by 79% since
New Zealand's overall freight-on-board price per litre fell 7% to $6.58.
is New Zealand 8th biggest export. Globally, New Zealand is the 10th
largest exporter of wine by value and the 11th largest for volume. New
Zealand is second, behind France in terms of the average price at which
wine is sold.
"Profitability is a key concern," chairman Stuart
Smith said. "Lower yields this year have restricted grower incomes while
for wineries the challenge will be to maintain shelf space and grow key
development markets in a time of tight supply."
"Returns have also been impacted by the high New Zealand dollar and domestic tax increases," he said.
wine continued to make up the bulk of wine exports, with package
shipments accounting for about $1 billion of export earnings.
remains New Zealand largest export market, with exports across the
Tasman totaling $380 million. Exports to the UK were $284 million, while
the US market continued to "perform strongly" on $250 million.
UK imports a greater volume of New Zealand wine than Australia but the
value is lower due to the weak pound and large proportion of bulk wine
exports," Smith said. "Bulk wine has now become the norm for popular
premium wine imports for all counties into the UK."
Exports to Canada lifted 20% to $70 million, while China rose 50% to $25 million.
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