Aug 22, 2012
Top 10 bad wine ideas of our time
1. Lindeman's Tropicana cooler A
250ml, brightly coloured Tetra Pak with straw, withdrawn after the
federal government suggested it may be attractive to children.
2. Penfolds Blue Rhapsody Sparkling wine of the '70s with slightly blue-ish colour. Withdrawn because of its similarity (in colour) to kerosene.
3. Bacardi Limon rum The
marketing idea was to spray the citrus-infused rum over commuters
waiting at bus stops. The spicy, lemon scent floating on 35 per cent
alcohol was not selective about over whom it wafted. In bus stops near
schools, the potential targets included young children and teenagers
4. The Little Penguin personality test ''Take
the test to help find your ideal wine match and all you have to do is
think like the little guy himself.'' The test identified ''alpha males''
and ''home-making ladybirds'' … which are not exactly 21st-century
5. Wynn's Domain Plastic
wine bottle released in mid-'80s. The idea stank (literally) because
wine was found to be incompatible with the plastic used.
6. Kanga Rouge and Wallaby White Marketing-led
initiative in the late '70s to get the Poms to try Australian wines.
Thankfully, Platypop sparkling never got off the drawing board.
7. Yalumba racehorse ports Collector
series of vintage ports marketed under the names of prominent
thoroughbreds starting with Without Fear (1976) and ending with Placid
Ark (1986). Led to many imitations but no one made any money.
8. Kaiser Stuhl Pineapple Pearl Released
in early '60s to capitalise on the success of Orlando's Barossa Pearl,
this pearl came in a ceramic pineapple-shaped bottle.
9. Fake cellar dust Looks kind of stupid on a new-release $6 red.
10. Hardys The Duet Could hold 1.5 litres of wine and was flattened on two sides to fit into a fridge door. Died soon after release in 1985.
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